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Saturday, April 25, 2009

How to Keep People on Your Blog Longer

While it may be impossible to keep people on your site if you don’t have any content, the following are some tips on how to get the most out of your readers’ stay.
#1. Be sure that your site is complete

This includes your theme, sidebars, etc. If you don’t have this, people will assume that your blog is still “in construction” and leave quickly thereafter.
#2. Add something your readers can “take away” from your site

Something such as newsletters, downloads, or tips - in general, a product that ensures they will be branded with a good impression of your site, returning to see if you’ve updated or added new products.
#3. Allow readers to share your content

The popular AddThis and universal Add To Any wordpress plugin do wonders in allowing readers to share your content, leading more people to visit individual posts.
#4. Link to related posts

A very effective technique to encourage your readers to visit more pages on your blog is to link to other related posts within or at the end of your posts. There are a couple ways you can do this and the best way is to use a wordpress plugin such as Simple Tags.
#5. Create longer, more structured posts

Even if you write a long, say one thousand word post, it won’t get the same level of traffic as a shorter, three hundred word post that has been structured and isn’t a single paragraph.
#6. Ensure that your blog’s load speed is optimized and fast-loading

There are several methods of addressing this, such as reducing the size of images, your theme’s code, and so on, but with the rise of broadband, it shouldn’t be a major issue unless dozens of widgets have been placed within your sidebars.
#7. Make sure everything “works”

If there are broken links and images that don’t display, it’ll become obvious that you aren’t taking blogging seriously - leading them to leave at a quicker pace.

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